One platform for campaigns, with role-based workflows, attribution and optimisation.
Predictive lead scoring raised conversion rates by 20%.
Ad Attribution
ROI Tracking
A/B Testing
yourbms.app
BizBMSCampaign desk
CampaignsChannelsLeadsTests
Live campaigns143 waiting for approval
Spend this month₹4.5LBiz suggests a shift
JobOwnerStatus
Campaign approvalSpend shift to socialBizNeeds you
Lead rankingNew inbound leadsAnaRunning
Performance summaryAll channelsPenDrafting
Campaign desk · Illustrative
01
The problem
A marketing team ran campaigns across several digital channels.
Its spreadsheets were scattered and its reports were manual.
So it could not measure how campaigns really performed.
02
The system
Campaigns are created, tracked and attributed in one place.
Approval workflows are role-based, with channel scheduling.
ROI dashboards compare channels.
UTM tracking attributes each lead to its source.
A/B tests are managed, and each variant’s results tracked.
03
Where the agents work
How BizBMS runs a system like this today, not a record of this client’s setup: agents do the work below, and nothing is paid, sent or landed until a person approves.
Illustrative operating modelDigital Campaign Management System
Runs on its own
Biz suggests where ad spend should go and how to segment.
Budget is spread across channels, and content timed.
Performance summaries are written in plain language.
Audiences are clustered, and lookalike targets suggested.
Leads are ranked by how likely they are to convert.
A person approves
Campaigns, through the role-based approval workflow.
Ana
Pen
Biz suggests where ad spend should go and how to segment.